Economics of IPL Cricket - A Money Spinner

The Indian Premier League (IPL) is a league for Twenty20 cricket championship in India, organized by Board of Control For Cricket in India (BCCI). The Premier League is generally considered to be the world's showcase for Twenty20 cricket, a shorter format of cricket consisting only 20 overs. Top Indian and international players take part in IPL, contributing to what is the world's "richest cricket tournament". In April 2011, Brand Finance has pegged the value of IPL at $3.67 billion, down from the $4.13 billion in 2010.

IPL is a big money spinner for BCCI, which is regarded as the richest cricketing body in the world. Surplus from IPL has more than doubled to over Rs 265 crore for the year ended March 31, 2012 from Rs 119 crore in the previous years.

Nine teams are participating in the sixth season. In this season, 37 players were sold for US$ 11.87 million. The Australian all rounder Glenn Maxwell was the only million dollar buy.



IPLís financials

1. Broadcast rights sold by IPL for over Rs 8,700 crore ($1.6 billion) for 10 years.
2. The title sponsorship has been sold to Pepsi for Rs 398 crore for 10 years.
3. In-stadia advertising and ticket sales is additional .

In return, IPL offers a total Rs 25 crore in prize money. While the champion team wins Rs 10 crore, runner-up gets Rs 7.5 crore, the third place team wins Rs 3.75 crore and the 4th place team also wins Rs 3.75 crore

( To be continued).

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