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National Do Not Call Registry for Banking & Financial Sector

In compliance with Reserve Bank of India (RBI) guidelines asking each bank to setup a registry for customers who do not wish to receive tele-marketing calls from the banks, banks set-up their own system but customers are required to register with each bank separately.

Therefore to provide customers with a one-stop solution, the Indian Banks’ Association (IBA) in conjunction with Indian Cards Council (ICC) and Master Card World Wide has taken the initiative to setup a common Do-Not-Call-Registry which will operate on behalf of the entire Banking and Financial Services. This would enable the banks to operate from a shared platform and ensure that customers only need to register once with the common ‘Do-Not-Call-Registry” to prevent telemarketing calls from both banks and their Direct Selling Agents.

The Do-Not-Call Registry, once in place, will allow customers who prefer not to receive telemarketing calls relating to banks’ financial services products to contact one centralized registry to activate this preference. Telemarketers will be required to refrain from calling consumers who have put themselves on this registry.

The IBA and ICC anticipate that telemarketers would need to access the Do-Not-Call Registry at least on a fortnightly basis in order to ensure that the numbers they wish to call are not on the national centralized Do-Not-Call-Registry.

Once in place, the IBA initiative will bring Indian consumers’ banking experiences at par with global standards.

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