Mobile VAS to Grow Over 65% To Touch Rs. 8200 Cr. In March 2008

Mobile Industry value added services (MVAS) size which was estimated at about Rs. 4950 Crore in March 2007 is poised to grow by over 65% and generate Rs. 8200 Crore business towards end of current fiscal as their subscriber base is multiplying due to such services becoming cheaper with easy accessibility to end users, says estimates made by The Associated Chambers of Commerce & Industry of India (ASSOCHAM).

Mobile VAS are offered on multiple platforms liker SMS, voice and WAP enabled services etc. and finding their takers in almost every nook and corner of the country as result of telecom revolution which will further get revolutionized to benefits of consumers and that is why their growth projections are projected at higher rate, adds Chamber findings.

A year ago, domestic ring-tone market was at Rs. 180 Crore in March 2007. Their size is now growing by over 50% annually and naturally it would balloon to over Rs. 270 Crores by March 2008. Various downloads such as ring tones, bill-related information, contests, exam results and messages received from public services such as banks, railways and airlines, earn the industry nothing but money. Such usage’s will grow and multiply to add volumes to mobile VAS.

Worldwide mobile entertainment revenues are forecast to grow to $50 billion by 2007-08. In the Asia-Pacific region alone, mobile gaming is expected to generate nearly $5 billion in revenues by 2007-08.

Indian music industry earned more than $35 million, or 20% of its revenues, from mobile music. Media houses such as Star, Sony and BCCL have formed separate divisions to tap into mobile content. Mobile music downloads in the Indian markets are valued at $75 million which will further rise by atleast 25% in a year time.

The chamber is of the view that “SMS interactivity is an integral part of most of the TV shows. In the near future interactivity through SMS will be a major source of revenue for the channel.



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