| Cloud to transform the banking experience and relationship for customers
Cloud-based financial
services offerings will
leverage social and mobile
media to transform the
banking experience and
relationship for customers, says Accenture
Cloud computing is responding to supply
and demand. On the supply side, it is
enabling new entrants into the market
with lower cost platforms. On the
demand side, it is enabling customers
to bypass the banks and go directly
to cloud-based services.
Cloud computing poses challenges for
banks, but also offers the tools and
capabilities to resist disintermediation by
leveraging social/mobile networking and
differentiated bundling capabilities for the
changing consumer profile.
Many banks are doing this already by
investing in social media tools and
creating a social enterprise strategy,
including linking to customers’
Accenture suggests creating Facebook profiles and involving customers in
communities ranging from basketball to
wealth management. Once a customer
opts-in and clicks “like,” the bank gains
access to that individual’s personal
social profile—which it can then blend
with its own customer/transaction
information and other public, location
and web behavioral data to build a
360-degree view of the customer.
Banks need to see their services not from
their own point of view, but from the
customer’s—and then innovate to deliver
against that view.
(Source - Accenture)
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