Content Management Software Market in APEJ to reach US$475 million by 2015- China and India are expected to contribute strongly to the CM growth - IDC

August 12, 2011: The content management (CM) software market in the Asia/Pacific excluding Japan (APEJ) region grew by 11% year-on-year to reach US$125 million in the second half of 2010, according to the latest IDC. Australia, Korea, India and Singapore made up 75% of the total revenue for CM market in the region.

“Compliance and automation of document- and paper-intensive business processes, and streamlining these processes using business process management (BPM) in tandem with content management and capture solutions continue to fuel the growth for content management software in the region. Improving information workers' productivity, and increasing demand to engage customers via online channels to build brand loyalty and increase conversion rates, are also key growth drivers. Emerging technologies like case management, content analytics and social content will also ensure a healthy growth for CM in the coming year,” says Ridhi Sawhney, Senior Market Analyst for IDC's Asia/Pacific Content Management Software Research.

Ridhi adds, “CM vendors have been pursuing the information governance opportunity and have been bolstering their solutions either via acquisitions or collaboration with other vendors. Case management, which marries CM with BPM and analytics for rapid development of case-based applications, is an untapped opportunity in the region, which vendors like EMC and IBM are rigorously following. Web CM is another area that the vendors are focusing and have been on an acquisition spree to provide customers a complete web experience. To name a few examples, Oracle acquired Fatwire, and Adobe acquired DaySoftware.”

Banking, public sector and communications & media were the largest adopters of the CM software in these countries to effectively manage and make intelligent use of enterprise information. The objective for most of these organizations is to replace cumbersome paper-based processes with an electronic content management system that helps to ensure that content is easily accessible when and where it is needed; and have a workflow in place to manage the complex processes involved in decision-making and operations.

IDC foresees that growth in the CM market in APEJ will remain positive and expects the market to reach US$475 million by 2015. The PRC and India have the highest 5-year CAGR (Compound Annual Growth Rate) and are expected to contribute strongly to the CM growth in APEJ during the forecast period as organizations strive to convert cumbersome paper-based processes with an electronic CM system.

Banknet is organizing 7th Edition of Annual International Bank Tech Summit on 20th September 2011 at Taj Lands End, Mumbai, India which focuses on "Strategies & Management of Technologies for BFSI in the Next Decade". Session on Paradigms of Consumer Banking will focus on CRM, Business Intelligence, Data Mining, Content Management etc ... Read more


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