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I would suggest that apart from studying ICICI & HSBC internet banking models you should consider the business model of pure internet banks like egg and the internet banks in the scandinavian countries.
Some of the factors you would have to consider is
1.Telecom density
2.PC penetration
3.Security concerns
4.Cultural issues
5.Products offered and the value proposition to the customer...India is still cash based economy plus the parallel economy too would need to be discussed.
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