CRM in banking, customer relationship management : Banknet India


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Name :	Neelam Garg
Subject:	CRM in banking
Message :	I will like to quote from some article on banknetindia.com. It makes the reason quite clear- "With branch automation pushing transactions out of banks to more cost-effective channels, and the increasing focus on retail products sales, more banks need to fight for customers in the saturated markets. A way around this is to use customer relationship management (CRM) to sell to existing customers."