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Unsolicited Commercial Communications – National Do Not Call Registry
RBI Guidelines for Banks- Dated 3rd July 2007

Reserve Bank in notification dated July 1, 2006 addressed to all Scheduled Commercial Banks/NBFCs had provided instructions regarding maintenance of Do Not Call Registry by all credit card issuing banks in order to tackle the complaints relating to unsolicited commercial communications (UCC) being received by customers/non-customers as part of the telemarketing efforts of banks and with a view to protecting the right to privacy of the members of the public.

2. Telecom Regulatory Authority of India (TRAI) has framed The Telecom Unsolicited Commercial Communications(UCC) Regulations 2007 for curbing UCC.

The Regulation envisages that all the telecom service providers would set up a mechanism to receive requests from subscribers who do not want to receive UCC and for this purpose they will maintain and operate a Private Do Not Call List. The Private Do Not Call List will include telephone numbers and other details of all such subscribers. The telephone numbers and area code from this Private Do Not Call List will be updated online by the operators to a National Do Not Call Registry (NDNC) which will be maintained by National Informatics Centre (NIC) and thus the NDNC will have the telephone numbers of all the subscribers all over India who have opted not to receive any UCC. Telemarketers will have to register in the NDNC Registry. The telemarketers would submit online the calling list to the NDNC Registry where the list will be modified/scrubbed by excluding the numbers listed in the registry and the modified/scrubbed list will be online transferred back to the telemarketers for making calls. The Telecom Unsolicited Commercial Communications(UCC) Regulations, 2007 has since been notified in the Gazette on June 6, 2007.

3. Further, the Department of Telecommunications (DoT) has issued relevant guidelines for telemarketers alongwith the registration procedure on June 6, 2007. These guidelines have made it mandatory for telemarketers to register themselves with DoT or any other agency authorized by DoT and also specified that the telemarketers shall comply with the Guidelines and Orders/Directions issued by DoT and Orders/Directions/Regulations issued by TRAI on Unsolicited Commercial Communications(UCC).

4. For the effective implementation of the UCC Regulations, TRAI has mandated that the telemarketers have to register themselves with the DoT, Ministry of Communication and Information Technology, Government of India within three months of the issue of the guidelines for Telemarketers by DoT, failing which their telecom services may face disconnection. The Telecom Service Providers have been directed to disconnect the telephone connections provided to the telemarketers in case of violation of the UCC Regulations by them.

5. Keeping in view the above aspects, RBI has advised banks on 3rd July 2007 to implement the following instructions:

(i) Banks should not engage Telemarketers (DSAs/DMAs) who do not have a valid registration certificate from DoT, Govt. of India, as telemarketers.

(ii) Banks should furnish the list of Telemarketers (DSAs/DMAs) engaged by them along with the registered telephone numbers being used by them for making telemarketing calls to IBA to enable IBA to forward the same to TRAI within three months from the date of issue of the guidelines for Telemarketers by DoT i.e. June 6, 2007

(iii) Banks should ensure that all Telemarketers(DSAs/DMAs) presently engaged by them register themselves with DoT as telemarketers within a period of three months from the date of issue of the guidelines for Telemarketers by DoT i.e. June 6, 2007.

(iv) As per the laid down procedure, the telemarketer(DSAs/DMAs) shall get automatically registered with NDNC Registry while they register themselves with DoT.

(v) As IBA will be the co-ordinating agency at the industry level to ensure compliance with the requirements of TRAI regulations, banks are advised to actively cooperate with IBA in this regard.

RBI Guidelines dated 26th November 2007 for NBFCs on National Do Not Call Registry ...click here

For More RBI Policy Guidelines ...click here


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